How to
Reference map for marketing and support: how people arrive, what happens when they request a session, and how the Airbnb campaign page fits together with the external referral link.
Direct link (bookmark or share): https://sriiiconsulting.org/customer-journey
From first visit through the booking request and confirmation page.
| Step / touchpoint | What happens |
|---|---|
| Arrive on the site | Visitor opens the homepage (e.g. organic search, social link, or typed URL). The standard header and mobile bottom navigation are available site-wide. |
| Attribution (when enabled) | Marketing parameters (e.g. UTM) may be stored in the browser for later form submissions, so booking requests can carry campaign context to the back end. |
| Click “Book” or “Book a session” | Primary CTAs route to /booking (header button, mobile nav, or in-page links such as enroll / free-consultation flows). |
| Booking page loads | The visitor sees the “Let's Connect” request flow: chooses one interest (clarity, coaching, strategy, or workshop/accelerator info), then enters contact details and context. Copy explains that qualified applicants receive a personalized scheduling link after review. |
| Submit request | The form validates selection and email client-side, then submits the request to the site's booking handler. A session id and attribution fields are sent with the payload when available. |
| Success | On success, the user is redirected to the thank-you page with a booking reference in the URL (e.g. /thank-you-booking). The team can follow up with next steps and scheduling off-page. |
On-site campaign page: education, incentives, then exit to Airbnb or back to coaching. Mobile nav can also open the referral URL directly.
| Step / touchpoint | What happens |
|---|---|
| Open the campaign page | User lands on /fifa-airbnb-referral (site menu “Airbnb Referral”, shared link, or campaign traffic). Long-scroll layout: hero, host value props, eligibility and incentive context, and CTAs. |
| Read & scroll | Content explains hosting readiness, strategy, and FIFA / event-related positioning; users may open supplementary links (e.g. Airbnb news) in new tabs. |
| Primary: Start on Airbnb (referral) | “Start hosting” / referral buttons open the official referral URL (airbnb.com/rp/…) on Airbnb in a new tab. Airbnb controls account creation, listing flow, and payouts from there. |
| Secondary: Request a coaching session | In-page “Request a Session” style actions point to /booking for 1:1 strategy support (pricing, guest experience, operations) aligned with hosting goals. |
| Optional: Google Form or listing examples | The template may link to a Google Form for intake and to sample listings for social proof; those open off-site while the SRIII site remains the campaign hub. |
| Mobile “Airbnb” tab | On small screens, the bottom nav can highlight the Airbnb entry and send users straight to the same referral URL without visiting the campaign page first, useful for repeat sharers. |
Behavior on Airbnb’s domain (summarized; subject to Airbnb’s current UX and policies).
| Step / touchpoint | What happens |
|---|---|
| Land on Airbnb | The referral parameter loads Airbnb’s host / stay flow for the linked program. The user may need to sign in or create an Airbnb account. |
| Program & listing steps | Airbnb guides the user through hosting signup, listing creation, and any promotional terms shown on their site (eligibility, timelines, and payouts are defined by Airbnb, not this site). |
| Return path | Users can return to SRIII Consulting anytime via the main site URL or /booking for human support; there is no requirement to complete Airbnb steps before contacting the coach. |
